Your Unify Results
How often is this data updated?
How fresh your performance data really is.
How can I improve my results?
Simple ways to get seen and get chosen.
Changing the date range on your dashboard
How to adjust the time period your results are shown for.
Google Local Listings
What are Total Profile Views?
The total number of times your profile was seen across Google Search and Maps.
What are Search Views?
How often your profile appears in Google Search results.
What are Maps Views?
How often your profile appears in Google Maps.
What are Profile Interactions?
The total actions shoppers take after finding your profile.
Understanding the Profile views over time chart
How your profile views compare with the previous period.
Understanding the Maps and Search views chart
See where your profile shows up most — Maps or Search.
Understanding the Share of profile interactions chart
How shoppers act after finding you, broken down by type.
Understanding the Directions, website and phone clicks chart
Track each interaction type over the last 30 days.
Google Local Inventory Ads
What is Local Shoppers Reached?
The number of nearby shoppers who saw your ads.
What are Clicks to Your Store?
How many shoppers clicked your ads to find out more.
What is Click-Through Rate (CTR)?
The percentage of shoppers who clicked after seeing your ads.
What is Cost Per Click (CPC)?
The average amount you pay each time someone clicks your ad.
Understanding the ad performance chart
Track impressions, clicks, CTR, CPC and spend over time.
Understanding Popular products
See which products locals are clicking on most from your ads.
Understanding Where your ads are appearing
See the local areas where shoppers see and click your ads.
Understanding Local search terms
See what people typed into Google to find your store.
Understanding Clicks to in-store sales
Products clicked from your ads and then bought in store within 24 hours.