The Local search terms section shows what people typed into Google before seeing or clicking your ads, along with the views and clicks each term generated.
If you're new to ads or have a smaller product range, you may see "No search-term data yet" — this simply means there isn't enough data to report on yet, and terms will appear as your ads gather more activity.
Why it matters
Search terms reveal the exact words local shoppers use to find products like yours. They're a useful window into local demand and can help you understand what people in your area are looking for.
Tip
Look out for popular search terms that match products you stock — making sure those products are listed and well presented helps you capture that demand.