The ad performance chart shows how your Local Inventory Ads have performed over the last 30 days, compared against the previous period (shown as a dashed line).
Use the tabs along the top to switch between the different metrics:
- Impressions — how many times your ads were shown.
- Clicks — how many times shoppers clicked your ads.
- CTR — your click-through rate over time.
- CPC — your cost per click over time.
- Spend — how much you've spent on ads.
Why it matters
Seeing each metric over time helps you spot trends and understand what's driving your results. For example, a rise in impressions alongside a steady CTR shows your reach is growing without losing relevance.
Tip
Compare the solid and dashed lines to quickly see whether a metric is improving or slipping versus the previous period.