The Clicks to in-store sales section shows products that shoppers clicked from your ads and then bought in store within 24 hours. For each product you'll see the number of clicks and the number of suspected sales.
Sales are described as "suspected" because they're matched by linking an ad click to an in-store purchase of the same product shortly afterwards. It's a strong indication that your ad led to a sale, rather than a guaranteed one-to-one record.
Why it matters
This is one of the clearest ways to see your ads driving real, in-store revenue — connecting what happens online to what happens at the till.
Tip
Products that consistently turn clicks into sales are great candidates to keep well stocked and to feature prominently.