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Understanding the Directions, website and phone clicks chart

Track each interaction type over the last 30 days.

The Directions, website and phone clicks chart shows how each type of profile interaction has changed over the last 30 days.

Each line tracks one action over time:

  • Website — clicks through to your website.
  • Directions — requests for directions to your store.
  • Phone — calls to your business.

Why it matters

While the share breakdown shows the overall mix, this chart shows the trend. You can see whether each type of interaction is growing, holding steady, or dipping — and spot any days that stand out.

Tip

Look out for spikes and compare them with anything you changed or promoted around that time. It's a good way to learn what drives shoppers to take action.

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