Total Profile Views is the total number of times your Google Business Profile was seen across both Google Search and Google Maps during the selected period.
It's the broadest measure of your visibility on Google — whether someone searched for you by name or discovered you while looking for a product or place nearby, every view is counted here.
Why it matters
This is your headline visibility number. When it's growing, more local shoppers are finding you on Google. If it dips, it's worth checking that your business details and inventory are complete and up to date.
How it's made up
Total Profile Views combines your Search Views and Maps Views into a single figure, so you can see your overall reach at a glance. The percentage on the card compares this period with the previous one.