Cost Per Click (CPC) is the average amount you pay each time a shopper clicks one of your Local Inventory Ads.
Alongside it, your dashboard shows your total ad spend for the month, so you can see how your budget is being used.
Why it matters
CPC helps you understand the value you're getting from your ad spend. A low cost per click means you're reaching and engaging local shoppers efficiently.
Tip
A strong click-through rate usually helps keep your cost per click low, since Google rewards ads that shoppers find relevant.