Maps Views is the number of times your profile appeared in Google Maps during the selected period.
These are often shoppers who are out and about or planning a trip — searching for nearby shops, checking opening hours, or looking for directions.
Why it matters
Maps Views are a strong signal of local intent. People viewing you on Maps are frequently close by and ready to visit in person, making them some of your most valuable potential customers.
How to improve it
Make sure your address, opening hours, and contact details are accurate so you appear correctly when nearby shoppers are searching.