Click-Through Rate (CTR) is the percentage of shoppers who clicked your ads after seeing them. It's worked out by dividing your clicks by the number of times your ads were shown.
Your dashboard also shows the industry average so you can see how you compare — a higher CTR than average means your ads are resonating well with local shoppers.
Why it matters
CTR is a measure of how relevant and appealing your ads are. A strong CTR means the right products are being shown to the right people, and that your titles and images are doing their job.