The Share of profile interactions chart shows how shoppers act after finding you, broken down into the three types of interaction and the share each one makes up.
- Website clicks — visiting your website.
- Directions clicks — requesting directions to your store.
- Phone clicks — calling your business.
The number in the centre is your total interactions for the period, and each percentage shows how much of that total each action represents.
Why it matters
This breakdown tells you how customers prefer to engage with you. A high share of directions clicks suggests people are planning to visit in person, while lots of website clicks may mean shoppers want more information before they come in.
Tip
Use this mix to focus your efforts — for example, if phone clicks are popular, make sure your number is correct and someone's available to answer.