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Understanding Where your ads are appearing

See the local areas where shoppers see and click your ads.

Where your ads are appearing is part of your Advanced Insights. It shows the local areas where shoppers are seeing and clicking your ads, displayed on a map alongside a breakdown of clicks and views by location.

Why it matters

Knowing which areas drive the most clicks helps you decide where to focus stock and promotions. If a nearby town is sending lots of views but few clicks, your product titles or photos may need a refresh to appeal to those shoppers.

Tip

Use this alongside Popular products to build a clear picture of who is shopping with you and where they're based.

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