Local Shoppers Reached is the number of nearby shoppers who saw your Local Inventory Ads over the last 30 days.
These are people in your area browsing Google who were shown your products — effectively the size of the local audience your ads put you in front of.
Why it matters
The more local shoppers you reach, the more opportunities you have to turn nearby browsers into in-store customers. A growing reach means your ads are getting in front of more potential customers close to you.
Tip
Keeping a broad, up-to-date product range live helps you reach more shoppers, since each product can match more of the searches people are making.