Search Views is the number of times your profile appeared in Google Search during the selected period.
This includes shoppers searching for your business directly by name, as well as people discovering you through broader searches like "bookshop near me" or a specific product you stock.
Why it matters
Search Views show how visible you are when people turn to Google to find what they need. Strong Search Views mean you're showing up for the terms that bring shoppers to your door.
How to improve it
Keeping your inventory and business information accurate and complete gives Google more reasons to show your profile for relevant searches.