What Unify does

Unify is the platform helping independent retailers get their products discovered online and bring more customers into physical stores. Built by the team behind NearSt, Unify brings technology that was once only available to major retail chains to local shops everywhere.

We exist for one simple reason: to get people around the world to buy from their local stores.

We realised there was a missing link between stores and the internet; millions of products sitting on shelves in local shops, completely invisible to the places where people now spend their time online.

Every retailer is different, but the challenges are often the same. Here are some of the key ways Unify helps independent shops grow:

When people can easily discover what’s available nearby, they’re far more likely to visit and buy locally.

By making in-store inventory visible across Google, maps, storefronts, and other online channels, Unify helps retailers capture customers who would otherwise default to large online marketplaces.

Our platform has already helped power more than £150M in revenue for local businesses.

Many independent retailers struggle to appear prominently in local search results, even when they stock exactly what nearby customers are looking for.

Unify helps connect your inventory to places like Google Search and Google Maps, improving local visibility and helping shoppers discover nearby products in real time.

Customers increasingly expect to browse online before visiting in-store.

Without live inventory visibility, shoppers are forced to guess whether a store has what they need. Unify removes that friction by allowing customers to quickly discover available products locally, helping turn online searches into in-store visits.

Connecting stock systems, cleaning product data, and managing feeds across different platforms is often expensive and technically demanding.

Unify handles the heavy lifting by connecting directly with retailers’ POS and inventory systems, preparing the data, and distributing it where it needs to go online.

What previously required complex custom integrations can now be achieved in days, without needing an in-house technical team.

Large retailers have invested heavily in tools that connect online browsing with physical store inventory. Independent retailers are often left behind.

Unify gives local shops access to the same type of technology, helping them compete more effectively in a world where customers expect seamless online-to-offline shopping experiences.

Retail technology is fragmented. Different POS systems, suppliers, marketplaces, delivery apps, and advertising platforms all work differently.

After more than ten years building local inventory technology, we’ve developed systems that work across the retail ecosystem - from your till system to Google, social commerce platforms, and local delivery services.

At Unify, we believe physical retail still has a huge advantage: the products already sitting on local shelves.

The challenge is making those products visible online.

We’re building a future where local shopping becomes the easiest and most natural option again - combining the convenience of online discovery with the speed, service, and community value of physical stores.

A future where independent retailers can access the same tools that were previously reserved for the biggest retail brands.