What is your Storefront?
Your Storefront is your shop's own searchable shop page, hosted by Unify. It replaces Google's old “See What's In Store” experience and gives shoppers a single place to browse your live stock, check opening hours, see your contact details and policies, and find your social links — all before they visit. You can link to it from your Google Business Profile, your website, and your socials.
Keeping these details up to date helps shoppers know they can trust you and makes it easy for them to visit.
Where to edit
Go to Settings > Local Storefront info in your Unify dashboard.
What you can edit
- Shop bio — a short description of your shop
- Contact details — phone number and email
- Social media links — Instagram, Facebook, TikTok, and more
- Returns policy
- Delivery and collection policies
- Opening hours and special hours (these usually pull from your Google Business Profile)
Tips for a good Storefront
- Keep your bio under two sentences and lead with what makes your shop unique
- Add at least one social link — shoppers often check Instagram before visiting
- Be specific in your returns and delivery policies; vague wording leads to more support questions
- Review your details every few months, especially before key trading periods