Your monthly Unify invoice is made up of two parts: your subscription and any Google Ads spend. They're billed on slightly different timelines, which is explained below.
The quick version: your subscription is billed in advance for the month ahead, while your Google Ads spend is billed in arrears for the month just gone. So each invoice covers the upcoming subscription plus last month's actual ad spend.
The two parts of your invoice
1. Your Unify subscription — billed in advance
Your subscription is charged in advance for the upcoming month, so you're always paid up for the month ahead.
2. Your Google Ads spend — billed in arrears
Any Google Ads spend is billed separately and in arrears — your invoice includes the actual ad spend accrued during the previous month. This means your ad charges always reflect the real amount Google spent during that period, rather than an estimate.
An example
Here's how it comes together on a single invoice:
Your June invoice includes… | Billing period |
Your Unify subscription | June (in advance) |
Your Google Ads spend | May (in arrears) |
Because ad spend is billed after it happens, you're only ever charged for what Google actually spent — no estimates, no surprises.